# pagent is your AI agent for A/B testing and personalization. One prompt to turn an idea into an on-brand variation ready for testing. pagent runs your experiments end to end. Review and approve with your whole team. ## 15% average conversion uplift within 30 days. Each test shows what works. pagent uses these findings to plan the next test, so the gains and lessons build over time. - Pixum: Text changes made with pagent raised Pixum's wall art conversion rate by +16%. https://www.pagent.ai/case-studies/pixum - Brandnamic: A/B tests run with pagent raised the click-through rate for luxury hotels by +80%. https://www.pagent.ai/case-studies/brandnamic ## Run more A/B tests with less work from your team. pagent takes each test from the first idea to the final result. Your team chooses which changes it wants to review. ### Find test ideas pagent reviews your site and user behavior, and returns test ideas specific to each page, ranked by expected impact and effort. Just add your URL. No data source needed. You provide your URL and brand guidelines. pagent analyzes your page across three dimensions: functional clarity, emotional resonance, and value communication. It returns a prioritized list of hypotheses. Each one explains what to change, why it matters, and which visitor segment it targets. No guesswork, no brainstorming sessions. Just data-informed starting points for your next experiment. ### Build each version pagent builds any kind of test, from a simple copy change to complex variations, within your brand and design system. Deployed with one script tag: real code on your live site, no flicker. pagent doesn't just suggest ideas: it builds the variations. For each hypothesis, you get complete, ready-to-test changes: rewritten headlines, adjusted CTAs, restructured layouts, swapped images, or fully reworked UI and UX flows. Everything stays within your brand guidelines and tone of voice. Deployment is one script tag: no design sprints, no developer tickets. ### Review by email Your team approves, requests changes, or vetoes: by email, no login. Or let pagent run the full test on autopilot. Before anything goes live, you see exactly what changed and why. Your team gets an email with a visual preview and can approve, request changes, or veto: in plain text, no login required. Feedback is automatically incorporated and a new version is prepared. If you prefer hands-off, enable autopilot mode and pagent handles the full cycle while keeping you informed. ### Test and learn Real users, Bayesian statistics, weak versions stopped early. Winners become your new baseline and shape the next test. Every variation runs as a controlled A/B test using Bayesian statistics with continuous monitoring. Underperformers are paused automatically to protect your conversion rate. When a winner is confirmed, it becomes the new baseline and the next experiment starts immediately. Each cycle produces a clear report on what worked, what didn't, and why: insights that make every subsequent round smarter. ## Test every personalization before it goes live. Different visitor cohorts can see different pages. pagent tests each page against your original, so you can see whether it converts better. ## See how pagent would work on your site. We tailor the demo to your brand, audience, and current test setup. We show you how the setup works, how much time your team needs, and when the cost can pay off. ## Questions teams ask before a pilot ### What is pagent? pagent is an AI agent first, working inside a feature-rich A/B testing and personalization platform. The agent handles the whole experimentation flow: it finds hypotheses, builds and checks the variations, and runs rigorous tests on your live site. It works like a virtual co-worker: pagent builds deep knowledge of your company and pings the right people on the right team for feedback and approvals. ### Do we still review changes before they go live? Yes. Before anything goes live, your team gets an email with a visual preview of what changed and why. Everyone can approve, request changes, or veto without a login. pagent incorporates feedback automatically and prepares a new version. On autopilot, pagent handles the full cycle and keeps you informed. ### How do we add pagent to our site? One script tag, added once. That is the whole integration: no developer tickets and no deploy per test. pagent ships every variation through that tag as real code on your live site. ### Does pagent understand our design system? Yes. pagent integrates your design system, from Figma files to brand guidelines and tone of voice, and builds variations that stay on brand. ### Will visitors see the page flicker? No. The pagent script loads from a global CDN and initializes in under 50 ms, and anti-flicker technology prevents any visible switch. Each variation ships as real code on your live site, checked on desktop and mobile. ### How does pagent create hypotheses? pagent builds hypotheses from the data you connect and from public sources like best practices and competitor research. Each hypothesis is specific to one page and ranked by expected impact and effort. Every test result feeds the next hypothesis. ### How does pagent learn? pagent learns from every test your company runs. Beyond the conversion goals and guardrails you set beforehand, pagent tracks how visitors actually interact with each variation, including complete heatmaps. Every test adds to what the agent knows about your site and your visitors. ### Is pagent GDPR-compliant? Yes. pagent personalizes with first-party data and works without third-party cookies. It is built by aihumin GmbH in Bonn, Germany. [Get started](https://www.pagent.ai/get-started) [llms.txt](https://www.pagent.ai/llms.txt)