For CRO and experimentation teams

pagent is your AI agent for A/B testing and personalization.

One prompt to turn an idea into an on-brand variation ready for testing. pagent runs your experiments end to end. Review and approve with your whole team.

On-brand in your design system10x faster to positive test results>90% workflow automation
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Built to scale, loved by many

PixumBrandnamicZahnklinikTalentirNEOHForeAIMobyPixumBrandnamicZahnklinikTalentirNEOHForeAIMoby
VVIINNi22CLDESHTGFTechBoostVVIINNi22CLDESHTGFTechBoost

The A/B testing agent

The bottleneck is not another testing tool. It is testing velocity.

Your team already has the infrastructure. pagent adds the throughput: hypotheses, variants, and live experiments without waiting on the next sprint.

Meet the A/B testing agent →

Run more A/B tests with less work from your team.

pagent takes each test from the first idea to the final result. Your team chooses which changes it wants to review.

01

Find test ideas

pagent thinks

pagent reviews your site and user behavior, and returns test ideas specific to each page, ranked by expected impact and effort. Just add your URL. No data source needed.

H
Hudson
Optimization persona
Current round
17
Best round
8
Conversion
+7%
  1. 1 Data-driven performance optimization
  2. 2 Seamless user experience & engagement
  3. 3 Ai-powered personalization strategies
  4. 4 Proven growth & conversion tactics
  5. 5 Scalable experimentation frameworks
  6. 6 Advanced behavioral insights & analysis
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BaselineBest roundSelected round
02

Build each version

pagent builds

pagent builds any kind of test, from a simple copy change to complex variations, within your brand and design system. Deployed with one script tag: real code on your live site, no flicker.

03

Review by email

Humans approve

Your team approves, requests changes, or vetoes: by email, no login. Or let pagent run the full test on autopilot.

Review Submissions

2 of 3 reviews completed

ReviewerSubmission Status
lena.brandt@yourbrand.comCompleted
jonas.keller@yourbrand.comCompleted
legal@yourbrand.comPending
04

Test and learn

pagent measures & evolves

Real users, Bayesian statistics, weak versions stopped early. Winners become your new baseline and shape the next test.

4,847,291 Impressions +4.2%
3,294,827 Pageviews +3.8%
60,472 Conversions +5.1%
51,402 Unique Conversions +4.7%
18 Active Tests +2
Active 18 Pending 3 Completed 142
All Cohorts
NumberPagePerformanceCohortProgressCreated
Test 163/checkout+18.0%All Users
34%
Mar 22, 2026
Details Editor
Test 162/product/*-12.4%Mobile
47%
Mar 20, 2026
Details Editor
Test 161/+0.5%New Visitors
62%
Mar 18, 2026
Details Editor
Test 160/pricing+13.6%Desktop
78%
Mar 16, 2026
Details Editor
Test 159/landing/spring-2.1%Returning
85%
Mar 14, 2026
Details Editor
Show 13 more tests
Experiments per week
Winner Neutral Loser
4
Feb 2
5
Feb 9
6
Feb 16
5
Feb 23
7
Mar 2
6
Mar 9
8
Mar 16
9
Mar 23
Conversion Rate
Control Variation
8%7%6%5%Feb 1Feb 15Mar 1Mar 15Mar 28

15% average conversion uplift within 30 days.

Each test shows what works. pagent uses these findings to plan the next test, so the gains and lessons build over time.

PixumE-Commerce

+16%

Order Conversion Uplift

Text changes made with pagent raised Pixum's wall art conversion rate by +16%.

Pixum results
Björn Prickartz

“With pagent, we established an AI-supported system that supplements our experimentation with fast, self-learning variants.”

Björn Prickartz

Head of Digital Analytics and Optimization, Pixum

BrandnamicHospitality

+80%

Click-Through Rate Uplift

A/B tests run with pagent raised the click-through rate for luxury hotels by +80%.

Brandnamic results
Hannes Kinigadner

“Our clients operate in a highly competitive market environment. Our main mission is to help them gain a competitive advantage.”

Hannes Kinigadner

Team Lead SEA & Paid Social, Brandnamic

Test every personalization before it goes live.

Different visitor cohorts can see different pages. pagent tests each page against your original, so you can see whether it converts better.

New Visitors from Google Ads
+23%
9:41
First-time visitors see trust signals, reviews, and a shorter sign-up, tested against the original.
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Questions teams ask before a pilot

What is pagent?

pagent is an AI agent first, working inside a feature-rich A/B testing and personalization platform. The agent handles the whole experimentation flow: it finds hypotheses, builds and checks the variations, and runs rigorous tests on your live site. It works like a virtual co-worker: pagent builds deep knowledge of your company and pings the right people on the right team for feedback and approvals.

Do we still review changes before they go live?

Yes. Before anything goes live, your team gets an email with a visual preview of what changed and why. Everyone can approve, request changes, or veto without a login. pagent incorporates feedback automatically and prepares a new version. On autopilot, pagent handles the full cycle and keeps you informed.

How do we add pagent to our site?

One script tag, added once. That is the whole integration: no developer tickets and no deploy per test. pagent ships every variation through that tag as real code on your live site.

Does pagent understand our design system?

Yes. pagent integrates your design system, from Figma files to brand guidelines and tone of voice, and builds variations that stay on brand.

Will visitors see the page flicker?

No. The pagent script loads from a global CDN and initializes in under 50 ms, and anti-flicker technology prevents any visible switch. Each variation ships as real code on your live site, checked on desktop and mobile.

How does pagent create hypotheses?

pagent builds hypotheses from the data you connect and from public sources like best practices and competitor research. Each hypothesis is specific to one page and ranked by expected impact and effort. Every test result feeds the next hypothesis.

How does pagent learn?

pagent learns from every test your company runs. Beyond the conversion goals and guardrails you set beforehand, pagent tracks how visitors actually interact with each variation, including complete heatmaps. Every test adds to what the agent knows about your site and your visitors.

Is pagent GDPR-compliant?

Yes. pagent personalizes with first-party data and works without third-party cookies. It is built by aihumin GmbH in Bonn, Germany.

Start your first test.

Most customers see their first conversion lift within 10 days. Each test adds new gains and lessons for the tests that follow.

  • 15% average uplift within 30 days
  • Easy setup, integrates with your system
  • pagent automates 90% of the work
  • Uplifts and lessons that add up over time

Response within 24 hours