pagent is your AI agent for A/B testing and personalization.

It finds test ideas, builds variations for every audience, and runs your A/B tests end to end. Let it handle the whole cycle on its own, or assign it specific tasks. Review and approve with your whole team.

wing
PixumBrandnamicZahnklinikTalentirNEOHForeAIMobyPixumBrandnamicZahnklinikTalentirNEOHForeAIMoby
VVIINNi22CLDESHTGFTechBoostVVIINNi22CLDESHTGFTechBoost

15% average conversion uplift within 30 days.

Each test shows what works. pagent uses these findings to plan the next test, so the gains and lessons build over time.

PixumE-Commerce

+16%

Order Conversion Uplift

Text changes made with pagent raised Pixum's wall art conversion rate by +16%.

Pixum results
Björn Prickartz

“With pagent, we established an AI-supported system that supplements our experimentation with fast, self-learning variants.”

Björn Prickartz

Head of Digital Analytics and Optimization, Pixum

BrandnamicHospitality

+80%

Click-Through Rate Uplift

A/B tests run with pagent raised the click-through rate for luxury hotels by +80%.

Brandnamic results
Hannes Kinigadner

“Our clients operate in a highly competitive market environment. Our main mission is to help them gain a competitive advantage.”

Hannes Kinigadner

Team Lead SEA & Paid Social, Brandnamic

Run more A/B tests with less work from your team.

pagent takes each test from the first idea to the final result. Your team chooses which changes it wants to review.

01

Find test ideas

pagent reviews your website and user behavior to find test ideas for your page, product, and customers. Add your URL to start. You do not need to connect a data source.

H
Hudson
Optimization persona
Current round
17
Best round
8
Conversion
+7%
  1. 1 Data-driven performance optimization
  2. 2 Seamless user experience & engagement
  3. 3 Ai-powered personalization strategies
  4. 4 Proven growth & conversion tactics
  5. 5 Scalable experimentation frameworks
  6. 6 Advanced behavioral insights & analysis
123456
BaselineBest roundSelected round
02

Build each version

pagent turns each test idea into new copy, images, and layouts for different audiences. Add one script tag, and pagent can put approved changes on your site.

03

Review each test

Your team can review each version by email before it goes live. You can also let pagent run the full test without review.

Review Submissions

All submissions and their review status

ReviewerTypeSubmission Status
MemberCompleted
GuestCompleted
MemberCompleted
MemberCompleted
MemberCompleted
04

Test and learn

pagent tests each version with real users and stops poor versions early. It makes the winner your new baseline and uses the result to plan the next test.

4,847,291 Impressions +4.2%
3,294,827 Pageviews +3.8%
60,472 Conversions +5.1%
51,402 Unique Conversions +4.7%
18 Active Tests +2
Active 18 Pending 3 Completed 142
All Cohorts
NumberPagePerformanceCohortProgressCreated
Test 163/checkout+18.0%All Users
34%
Mar 22, 2026
Details Editor
Test 162/product/*-12.4%Mobile
47%
Mar 20, 2026
Details Editor
Test 161/+0.5%New Visitors
62%
Mar 18, 2026
Details Editor
Test 160/pricing+13.6%Desktop
78%
Mar 16, 2026
Details Editor
Test 159/landing/spring-2.1%Returning
85%
Mar 14, 2026
Details Editor
Show 13 more tests
Experiments per week
Winner Neutral Loser
4
Feb 2
5
Feb 9
6
Feb 16
5
Feb 23
7
Mar 2
6
Mar 9
8
Mar 16
9
Mar 23
Conversion Rate
Control Variation
8%7%6%5%Feb 1Feb 15Mar 1Mar 15Mar 28

Test every personalization before it goes live.

Different visitor cohorts can see different pages. pagent tests each page against your original, so you can see whether it converts better.

New Visitors from Google Ads
+23%
9:41
First-time visitors see trust signals, reviews, and a shorter sign-up — tested against the original.
Star blurred background
From live experiments[uplift · goal · confidence]
+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%+14.8%·CTR·90.5%+83.4%·CTR·98.1%+6.0%·Orders·95.6%+52.6%·Downloads·93.0%+8.7%·ATC·91.8%+37.6%·CTR·85.4%+69.2%·CTR·95.8%+7.1%·Orders·97.3%+51.2%·Orders·85.7%+12.1%·Orders·84.0%

Start your first test.

Most customers see their first conversion lift within 10 days. Each test adds new gains and lessons for the tests that follow.

  • 15% average uplift within 30 days
  • Easy setup, integrates with your system
  • pagent automates 90% of the work
  • Uplifts and lessons that add up over time

Response within 24 hours