One prompt to turn an idea into an on-brand variation ready for testing. pagent runs your experiments end to end. Review and approve with your whole team.
Chat
Chat with your pagent about yourbrand.com.
It wrapped Friday — the new hero won at +14% and it’s already live.
Want to line up the next test?
Read customer interviews and scanned your checkout analytics — I found 5 hypotheses. Here’s the top pick:
Add trust signals near the pay button
OpenYour payment page shows no trust signals where visitors decide to buy.
Want me to build the variations?
Built to scale, loved by many
The A/B testing agent
Your team already has the infrastructure. pagent is the AI AB testing tool that adds the throughput: hypotheses, variants, and live experiments without waiting on the next sprint.
Meet the A/B testing agent →pagent takes each test from the first idea to the final result. Your team chooses which changes it wants to review.
pagent thinks
pagent reviews your site and user behavior, and returns test ideas specific to each page, ranked by expected impact and effort. Just add your URL. No data source needed.
pagent builds
pagent builds any kind of test, from a simple copy change to complex variations, within your brand and design system. Deployed with one script tag: real code on your live site, no flicker.
Humans approve
Your team approves, requests changes, or vetoes: by email, no login. Or let pagent run the full test on autopilot.
Review Submissions
2 of 3 reviews completed
pagent measures & evolves
Real users, Bayesian statistics, weak versions stopped early. Winners become your new baseline and shape the next test.
Each test shows what works. pagent uses these findings to plan the next test, so the gains and lessons build over time.
E-Commerce+16%
Order Conversion Uplift
Text changes made with pagent raised Pixum's wall art conversion rate by +16%.
“With pagent, we established an AI-supported system that supplements our experimentation with fast, self-learning variants.”
Björn Prickartz
Head of Digital Analytics and Optimization, Pixum
Hospitality+80%
Click-Through Rate Uplift
A/B tests run with pagent raised the click-through rate for luxury hotels by +80%.
“Our clients operate in a highly competitive market environment. Our main mission is to help them gain a competitive advantage.”
Hannes Kinigadner
Team Lead SEA & Paid Social, Brandnamic
Different visitor cohorts can see different pages. pagent tests each page against your original, so you can see whether it converts better.
pagent is an AI agent first, working inside a feature-rich A/B testing and personalization platform. The agent handles the whole experimentation flow: it finds hypotheses, builds and checks the variations, and runs rigorous tests on your live site. It works like a virtual co-worker: pagent builds deep knowledge of your company and pings the right people on the right team for feedback and approvals.
pagent is an AI AB testing tool and an agent. Classic AB testing tools hand your team an editor and then wait. pagent does the work: it finds the hypotheses, builds the variations as real code, runs the tests, and reads the results. It runs alongside the A/B testing tools you already use, so you keep your stack and gain throughput.
Most CRO teams have more ideas than capacity to test them. That is the gap pagent closes: it turns each idea into a live experiment on your site, and every result feeds the next hypothesis. Your team stays in control and approves what goes live.
Yes. Before anything goes live, your team gets an email with a visual preview of what changed and why. Everyone can approve, request changes, or veto without a login. pagent incorporates feedback automatically and prepares a new version. On autopilot, pagent handles the full cycle and keeps you informed.
One script tag, added once. That is the whole integration: no developer tickets and no deploy per test. pagent ships every variation through that tag as real code on your live site.
Yes. pagent integrates your design system, from Figma files to brand guidelines and tone of voice, and builds variations that stay on brand.
No. The pagent script loads from a global CDN and initializes in under 50 ms, and anti-flicker technology prevents any visible switch. Each variation ships as real code on your live site, checked on desktop and mobile.
pagent builds hypotheses from the data you connect and from public sources like best practices and competitor research. Each hypothesis is specific to one page and ranked by expected impact and effort. Every test result feeds the next hypothesis.
pagent learns from every test your company runs. Beyond the conversion goals and guardrails you set beforehand, pagent tracks how visitors actually interact with each variation, including complete heatmaps. Every test adds to what the agent knows about your site and your visitors.
Yes. pagent personalizes with first-party data and works without third-party cookies. It is built by aihumin GmbH in Bonn, Germany.
We tailor the demo to your brand, audience, and current test setup. We show you how the setup works, how much time your team needs, and when the cost can pay off.
You get:
Most customers launch their first test within 3 days of onboarding and cut their time to testing by up to 90%.
