Deeper Google Ads Integration

If Google Ads drives a meaningful share of your traffic, this release is for you. The Google Ads integration now supports Performance Max campaigns, and you can group cohorts by campaign to see exactly how each one performs on your site.

Setup got easier too. You can now bulk-sync campaign parameters to cohorts instead of configuring them one at a time, apply path filters on cohorts for more precise targeting, and disconnect a campaign whenever it is no longer relevant.

To keep your team in the loop, monthly summary report emails now land in your inbox automatically, giving you a regular pulse on how your campaigns and tests are performing together.

• Performance Max campaign support
• Group cohorts by campaign
• Bulk-sync campaign parameters to cohorts
• Path filters on cohorts
• Disconnect campaigns when no longer needed
• Monthly summary report emails