Exclude Audiences From Cohorts

Precise targeting often depends as much on who you exclude as who you include. Cohorts can now exclude members of other cohorts, so you can build audiences that reflect exactly the intent you have in mind. Want to target new visitors who are not already part of a discount campaign? Now you can define that directly.

This opens up cleaner, more deliberate segmentation without needing workarounds or overlapping tests to sort out who belongs where.

On the technical side, the Pagent SDK now exposes the experiment ID and endpoint path in events, giving your team cleaner data to work with in downstream analytics tools.

• Exclude members of one cohort from another
• Build precise, non-overlapping audience definitions
• Experiment ID and endpoint path now included in SDK events