Server-Side Conversions

Server-side conversion tracking lets you record conversions that happen on your backend — payment confirmations, form submissions, CRM updates, or webhook-triggered events. These events are automatically attributed to the visitor’s browser session and any active experiments, with no extra analytics configuration needed.

How It Works

Create an API key in your pagent dashboard under Settings > API Keys
Capture session variables on the frontend using window._pgnt.variables("goal_label")
Pass the variables to your backend (e.g., in a form submission or AJAX request)
Send a conversion event from your backend via the REST API — use POST /v1/conversions or POST /v2/conversions

Both v1 and v2 are fully supported. v2 accepts the output of _pgnt.variables() directly as a session_data object, which is useful when your integration cannot destructure the variables before sending.

Important: The session_id links each server-side event to the visitor’s browser session and active experiments. Without a valid session_id, the conversion cannot be attributed to an experiment.

Prerequisites

The pagent SDK installed on your website
At least one goal configured in the Tracking section of your dashboard (see Tracking Revenue for setup instructions)

1. Create an API Key

Navigate to Settings > API Keys in your pagent dashboard
Click “Create API Key”
Give it a descriptive name (e.g., “Production Backend”)
Copy the API key immediately

Important: The API key is displayed only once at creation. Store it securely as an environment variable. If you lose the key, delete it and create a new one.

2. Capture Variables from the SDK

Use window._pgnt.variables() to get the session identifiers and goal UUID you need for the API call. Pass the goal label as a string argument:

const vars = window._pgnt.variables("purchase");
// {
//   session_id: "abc123...",
//   user_id: "xyz789...",
//   visit_id: "v_456...",
//   conversion_id: "goal-uuid-here"
// }

Property	Description
`session_id`	The current browser session identifier
`user_id`	The visitor’s persistent user identifier
`visit_id`	The current page view identifier
`conversion_id`	UUID of the goal matching the label, or `null` if no match

Note: If conversion_id is null, the label does not match any configured goal. Double-check the goal label in your Tracking settings.

Passing Variables to Your Backend

Send the captured variables alongside your existing request data:

const vars = window._pgnt.variables("purchase");

fetch("/api/checkout", {
    method: "POST",
    headers: { "Content-Type": "application/json" },
    body: JSON.stringify({
        cart_id: "cart_abc123",
        pagent: vars  // pass the whole object — v2 accepts it directly
    })
});

3. v1 API

Endpoint


URL	`https://ingest.pagent.ai/v1/conversions`
Method	`POST`
Authorization	`Bearer <API_KEY>`
Content-Type	`application/json`

Request Body

The request body contains an events array with 1 to 100 conversion events:

{
    "events": [
        {
            "session_id": "abc123",
            "user_id": "xyz789",
            "conversion_id": "goal-uuid-here",
            "label": "purchase",
            "revenue": 2499
        }
    ]
}

Field	Type	Required	Description
`session_id`	string	Yes	From `_pgnt.variables()`
`user_id`	string	Yes	From `_pgnt.variables()`
`conversion_id`	string	Yes	Goal UUID from `_pgnt.variables()`
`label`	string	No	Human-readable goal tag (useful for debugging)
`revenue`	integer	No	Value in cents (e.g., `999` = $9.99)
`properties`	object or array	No	Custom metadata about the conversion
`time`	number	No	Unix timestamp in milliseconds (defaults to current time)

Response

Status	Body	Description
`200`	`{ "accepted": 1 }`	Events accepted successfully
`400`	`{ "error": "..." }`	Invalid request body
`401`	`{ "error": "..." }`	Missing, invalid, or expired API key
`429`		Rate limit exceeded

Code Examples

cURL

curl -X POST https://ingest.pagent.ai/v1/conversions \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "events": [{
      "session_id": "abc123",
      "user_id": "xyz789",
      "conversion_id": "goal-uuid-here",
      "label": "purchase",
      "revenue": 2499
    }]
  }'

Node.js

const PAGENT_API_KEY = process.env.PAGENT_API_KEY;

async function trackConversion({ session_id, user_id, conversion_id, label, revenue }) {
    const response = await fetch("https://ingest.pagent.ai/v1/conversions", {
        method: "POST",
        headers: {
            "Authorization": `Bearer ${PAGENT_API_KEY}`,
            "Content-Type": "application/json"
        },
        body: JSON.stringify({
            events: [{ session_id, user_id, conversion_id, label, revenue }]
        })
    });

    if (!response.ok) {
        const body = await response.json();
        throw new Error(`Pagent API error (${response.status}): ${body.error}`);
    }

    return response.json(); // { accepted: 1 }
}

// Usage in an Express route handler
app.post("/api/checkout", async (req, res) => {
    const { session_id, user_id, conversion_id, cart_total } = req.body;

    // Process the checkout...
    const order = await processCheckout(req.body);

    // Track the conversion
    await trackConversion({
        session_id,
        user_id,
        conversion_id,
        label: "purchase",
        revenue: Math.round(cart_total * 100) // Convert dollars to cents
    });

    res.json({ order_id: order.id });
});

Python

import os
import requests

PAGENT_API_KEY = os.environ["PAGENT_API_KEY"]

def track_conversion(session_id, user_id, conversion_id, label=None, revenue=None):
    response = requests.post(
        "https://ingest.pagent.ai/v1/conversions",
        headers={
            "Authorization": f"Bearer {PAGENT_API_KEY}",
            "Content-Type": "application/json",
        },
        json={
            "events": [{
                "session_id": session_id,
                "user_id": user_id,
                "conversion_id": conversion_id,
                "label": label,
                "revenue": revenue,
            }]
        },
    )
    response.raise_for_status()
    return response.json()  # {"accepted": 1}

Batch Events

You can send up to 100 events in a single request. Events can belong to different sessions and users, making this ideal for processing webhooks or background jobs:

{
    "events": [
        {
            "session_id": "sess_001",
            "user_id": "user_a",
            "conversion_id": "goal-uuid",
            "label": "purchase",
            "revenue": 2499
        },
        {
            "session_id": "sess_002",
            "user_id": "user_b",
            "conversion_id": "goal-uuid",
            "label": "purchase",
            "revenue": 4999
        }
    ]
}

Custom Properties

Attach custom metadata to your conversion events for additional context. The properties field accepts an object or an array of objects.

{
    "events": [{
        "session_id": "abc123",
        "user_id": "xyz789",
        "conversion_id": "goal-uuid",
        "label": "purchase",
        "revenue": 2499,
        "properties": {
            "product_id": "prod_123",
            "category": "electronics",
            "payment_method": "credit_card"
        }
    }]
}

4. v2 API

v2 is useful when your integration cannot destructure _pgnt.variables() before sending — the session identifiers are grouped in a session_data object that you can pass through directly.

Single Event Endpoint


URL	`https://ingest.pagent.ai/v2/conversions`
Method	`POST`
Authorization	`Bearer <API_KEY>`
Content-Type	`application/json`

Request Body

{
    "session_data": {
        "session_id": "abc123",
        "user_id": "xyz789",
        "visit_id": "v_456",
        "conversion_id": "goal-uuid-here"
    },
    "label": "purchase",
    "revenue": 2499
}

Field	Type	Required	Description
`session_data`	object	Yes	Session identifiers from `_pgnt.variables()`
`session_data.session_id`	string	Yes	The current browser session identifier
`session_data.user_id`	string	Yes	The visitor’s persistent user identifier
`session_data.visit_id`	string	No	The current page view identifier
`session_data.conversion_id`	string	Yes	Goal UUID from `_pgnt.variables()`
`label`	string	No	Human-readable goal tag (useful for debugging)
`revenue`	integer	No	Value in cents (e.g., `999` = $9.99)
`properties`	object or array	No	Custom metadata about the conversion
`time`	number	No	Unix timestamp in milliseconds (defaults to current time)

Response

Status	Body	Description
`200`	`{ "accepted": 1 }`	Event accepted successfully
`400`	`{ "error": "..." }`	Invalid request body
`401`	`{ "error": "..." }`	Missing, invalid, or expired API key
`429`		Rate limit exceeded

Bulk Endpoint


URL	`https://ingest.pagent.ai/v2/conversions/bulk`
Method	`POST`
Authorization	`Bearer <API_KEY>`
Content-Type	`application/json`

Send up to 100 events in a single request. Each event uses the same session_data structure as the single-event endpoint:

{
    "events": [
        {
            "session_data": {
                "session_id": "sess_001",
                "user_id": "user_a",
                "conversion_id": "goal-uuid"
            },
            "label": "purchase",
            "revenue": 2499
        },
        {
            "session_data": {
                "session_id": "sess_002",
                "user_id": "user_b",
                "conversion_id": "goal-uuid"
            },
            "revenue": 4999
        }
    ]
}

Code Examples

cURL

curl -X POST https://ingest.pagent.ai/v2/conversions \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "session_data": {
      "session_id": "abc123",
      "user_id": "xyz789",
      "visit_id": "v_456",
      "conversion_id": "goal-uuid-here"
    },
    "label": "purchase",
    "revenue": 2499
  }'

Node.js

const PAGENT_API_KEY = process.env.PAGENT_API_KEY;

async function trackConversion(sessionData, { label, revenue } = {}) {
    const response = await fetch("https://ingest.pagent.ai/v2/conversions", {
        method: "POST",
        headers: {
            "Authorization": `Bearer ${PAGENT_API_KEY}`,
            "Content-Type": "application/json"
        },
        body: JSON.stringify({
            session_data: sessionData,
            label,
            revenue
        })
    });

    if (!response.ok) {
        const body = await response.json();
        throw new Error(`Pagent API error (${response.status}): ${body.error}`);
    }

    return response.json(); // { accepted: 1 }
}

// Usage in an Express route handler
app.post("/api/checkout", async (req, res) => {
    const { pagent, cart_total } = req.body;
    // pagent is the raw _pgnt.variables() output passed from the frontend

    // Process the checkout...
    const order = await processCheckout(req.body);

    // Track the conversion — pass session_data directly, no destructuring needed
    await trackConversion(pagent, {
        label: "purchase",
        revenue: Math.round(cart_total * 100) // Convert dollars to cents
    });

    res.json({ order_id: order.id });
});

Python

import os
import requests

PAGENT_API_KEY = os.environ["PAGENT_API_KEY"]

def track_conversion(session_data, label=None, revenue=None):
    response = requests.post(
        "https://ingest.pagent.ai/v2/conversions",
        headers={
            "Authorization": f"Bearer {PAGENT_API_KEY}",
            "Content-Type": "application/json",
        },
        json={
            "session_data": session_data,
            "label": label,
            "revenue": revenue,
        },
    )
    response.raise_for_status()
    return response.json()  # {"accepted": 1}

Custom Properties

Attach custom metadata using the properties field (accepts an object or an array of objects):

{
    "session_data": {
        "session_id": "abc123",
        "user_id": "xyz789",
        "conversion_id": "goal-uuid"
    },
    "label": "purchase",
    "revenue": 2499,
    "properties": {
        "product_id": "prod_123",
        "category": "electronics",
        "payment_method": "credit_card"
    }
}

Tracking Revenue

Revenue values follow the same format as client-side tracking: integers representing cents, not dollars.

Correct: "revenue": 999 (represents $9.99)
Incorrect: "revenue": 9.99 (will be treated as 9 cents)

Dollar Amount	Revenue Value
$1.00	`100`
$9.99	`999`
$25.50	`2550`
$100.00	`10000`

Best Practices

Store API keys securely — use environment variables, never commit keys to source control
Send events promptly — if there is a delay between the conversion and the API call, use the time field to record the actual conversion time
Validate before sending — check that conversion_id is not null before passing variables to your backend
Batch when possible — group events into a single request to reduce HTTP overhead
Handle errors gracefully — retry on 500 responses, do not retry on 400 or 401
Revenue in cents — always convert dollar amounts to integer cents before sending

Troubleshooting

Conversions Not Appearing

Verify session_id is from an active session captured by the SDK
Check that the goal exists in your Tracking settings and conversion_id is correct
Confirm the API key has not expired (keys expire after 1 year by default)

401 Unauthorized

Confirm the Authorization: Bearer <key> header is present and correctly formatted
The API key may be expired or deleted — create a new one in Settings > API Keys
Make sure there are no extra spaces or newlines in the key value

400 Bad Request

v2: session_data must be an object containing session_id, user_id, and conversion_id
v2 bulk / v1: The events array must contain 1 to 100 items
v1: session_id, user_id, and conversion_id are all required as top-level fields on each event
revenue must be an integer, not a decimal (e.g., 999 not 9.99)

Need Help?

Reach out at support@pagent.ai.

Getting started

Integration

FAQ

How It Works

Prerequisites

1. Create an API Key

2. Capture Variables from the SDK

Passing Variables to Your Backend

3. v1 API

Endpoint

Request Body

Response

Code Examples

cURL

Node.js

Python

Batch Events

Custom Properties

4. v2 API

Single Event Endpoint

Request Body

Response

Bulk Endpoint

Code Examples

cURL

Node.js

Python

Custom Properties

Tracking Revenue

Best Practices

Troubleshooting

Conversions Not Appearing

401 Unauthorized

400 Bad Request

Need Help?

Getting started

Integration

FAQ

​How It Works

​Prerequisites

​1. Create an API Key

​2. Capture Variables from the SDK

​Passing Variables to Your Backend

​3. v1 API

​Endpoint

​Request Body

​Response

​Code Examples

​cURL

​Node.js

​Python

​Batch Events

​Custom Properties

​4. v2 API

​Single Event Endpoint

​Request Body

​Response

​Bulk Endpoint

​Code Examples

​cURL

​Node.js

​Python

​Custom Properties

​Tracking Revenue

​Best Practices

​Troubleshooting

​Conversions Not Appearing

​401 Unauthorized

​400 Bad Request

​Need Help?

How It Works

Prerequisites

1. Create an API Key

2. Capture Variables from the SDK

Passing Variables to Your Backend

3. v1 API

Endpoint

Request Body

Response

Code Examples

cURL

Node.js

Python

Batch Events

Custom Properties

4. v2 API

Single Event Endpoint

Request Body

Response

Bulk Endpoint

Code Examples

cURL

Node.js

Python

Custom Properties

Tracking Revenue

Best Practices

Troubleshooting

Conversions Not Appearing

401 Unauthorized

400 Bad Request

Need Help?