Tracking revenue

window._pgnt = window._pgnt || [];
window._pgnt.push({
    kind: "event",
    label: "purchase",
    revenue: 2499 // $24.99
});

1. Go to Tracking → Goals, click New goal and choose Event goal.
2. Select the purchase event.
3. Open Advanced and set Measure to Revenue.
4. Click Add Goal and add the goal to your tests under Editor → settings → Manage conversion goals.

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Revenue format

• ✅ revenue: 999 is $9.99
• ❌ revenue: 9.99 is not an integer, so the event is dropped

const revenueInCents = Math.round(cartTotal * 100);

window._pgnt.push({ kind: "event", label: "purchase", revenue: revenueInCents });

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Common use cases

window._pgnt = window._pgnt || [];

// E-commerce purchase
window._pgnt.push({ kind: "event", label: "purchase", revenue: 2499 });

// Subscriptions, one label per plan
window._pgnt.push({ kind: "event", label: "subscription_monthly", revenue: 2900 });
window._pgnt.push({ kind: "event", label: "subscription_annual", revenue: 29900 });

// Estimated value of a lead
window._pgnt.push({ kind: "event", label: "enterprise_lead", revenue: 5000 });

// Booking
window._pgnt.push({ kind: "event", label: "consultation_booking", revenue: 15000 });

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Properties

window._pgnt.push({
    kind: "event",
    label: "purchase",
    revenue: 4999,
    properties: {
        order_id: "ORD-001",
        items: [
            { sku: "laptop", quantity: 1 },
            { sku: "mouse", quantity: 2 }
        ],
        payment_method: "credit_card"
    }
});

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Best practices

1. Always send cents from your code.
2. Send revenue once per order. Reloading a thank-you page can report the same purchase twice. Guard with a flag, or report the purchase from your backend with the REST API.
3. Keep revenue on real transactions. For estimated values such as leads, use a separate label so they don’t mix with actual sales.
4. Leave outlier capping on. One unusually large order can swing a test. The default Automatic capping handles this.

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Troubleshooting

• Check that revenue is an integer. Open your site with ?pagent_debug=1: invalid events are logged in the console.
• Check the event arrives under Tracking → Sources → Events.
• Check the goal’s Measure is set to Revenue.

• Reported events need cents. Observed dataLayer events are converted from major units automatically, so don’t multiply those.

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Deprecated: revenue on conversions

// Deprecated
window._pgnt.push({ kind: "conversion", label: "purchase", revenue: 2499 });